Time sure flies! A new year is upon us…and along with it, new possibilities! January means winter breezes, setting new goals and experiencing fresh beginnings. Wait until you see the specials we have for you in this month’s newsletter!


On Martin Luther King Day, we recognize the civil rights leader’s accomplishments that included promoting equal rights through nonviolent civil disobedience and becoming the youngest Nobel Peace Prize winner in 1964. Then we acknowledge Inauguration Day, which marks the beginning of the new four-year term of the President of the United States.

January is also National Blood Donor Month and raises awareness of the lifesaving contribution of blood and platelet donors. The Red Cross encourages individuals to roll up their sleeves to donate blood this month as well as throughout the year.   

Be sure to check out all the New Year’s savings we have for you in this e-zine!

Happy 2017 from Blake and the Team!


Move Appointments

Watch this video to learn how to move appointments quickly and easily!


Have you tried mass texting to reach your

clients and drive them to your medi spa?


Mass Texting is available for US and Canadian clients!

Mass texting enables you to send text messages to multiple clients on their cellphones using tags such as treatment history, date of visits and other filters. Texting is one of the most effective methods of contacting clients because of most people’s tendency to keep their cellphones close, the availability of SMS in almost all cellphone plans and the ability to read the message at any time.

Pricing is affordable at $50/Month for 1000 messages!

Contact us at: 1 (800) 798-6199 for more information!


Are you looking to learn how to perform injectables and other non-invasive facial treatments?

Aesthetic Learning Academy offers classes to help you.

Dr. Samuel Shatkin Jr. is a plastic surgeon and an expert in advanced skin care.

For more Information, call 855-237-5553.
Mention this and receive a special bonus.


Well Planned Changes Lead to Success

By Dori Soukup


Why do most people and employees fight change?  I never understood that because change is all around us.   From new technologies, processes, innovation, business strategies and lifestyles, everything is always changing.

This article will give you a new outlook on how to handle change that will lead to success!

Let’s start with defining change.  

Change is the cause to be different.

Change is when you adjust the way you do things.

One thing we are sure about is that change is CONSTANT and it only hurts you and/or your spa team when you fight it. So, stop it.

It’s a fact that every spa or medical spa goes through changes that can often create fear and uncertainty.  However, when you plan for change and take the following into consideration you’ll be able to implement it much more effectively.

The best example I can give you about change is when I get invited to visit a spa or a medi spa and conduct onsite Fresh Start training.  

Usually the leaders are as nervous as the rest of the team because they know change is on the way. Usually the program includes me training them on new systems, implementing new structure, compensation or protocols. 

When we are talking about this much change, there could be chaos if proper planning isn’t implemented. When you plan for change, all goes smoothly and your team will welcome it.

Keep in mind that change sometimes brings ahead uncertain emotions that you need to be prepared to address.

     • Denial: When change is announced, some people may feel that it’s not necessary therefore we need to explain the benefits of doing so.

    • Resistance: With any change, there will always be one or two people who may resist it. Identify who they are and have a one-on-one with them.

    • Acceptance: Changes generally occur for the better and have a positive influence on those involved. Focus on the positives.

When planning change, you must:
• Identify what needs to be changed and why
• Who will the change affect and how
• What will happen if the change is not made
• Outline the steps of launching the change
• Description of the new vision
• Identify and share what’s in it for the team


Showing the entire spa team “what’s in it for them” will produce a great starting point and will help generate support.

Strategies to Help You Implement Change 
Preparing for change must be well-planned. These strategies are what we use when we implement a successful Fresh Start for spas and medi spas.


     • Education: Educate the spa team on the reasons for the change, as well as on the new process, systems, strategies, etc.  What are the expected outcomes?

     • Communication: Keep the lines of communication open prior to and after launching. Keep your ears open; you may need to do some tweaking to the change. Have the spa department leads report back to you with progress.

     • Training: Make sure your entire team is feeling comfortable with the new change. Train, train and train some more.


     • Flexibility: Be flexible and ready to modify or update the current plan to account for any unforeseen situations.


These strategies will help battle any negativity and prepare you for a successful change.

Celebrating Successes
Open communication between managers and leads have been shown to have a significant impact on the spa team during a change initiative; it is essential that you celebrate successes with employees for positive performance.

Don’t stop change in your spa or medi spa because you don’t like to rock the boat.  Sometimes rocking the boat is the best thing for your business if you plan it right!

The new year is around the corner, it’s a great time to plan and implement change. Start with yourself!  Attend the Lead Ahead seminar and gain the blueprint for positive changes and success!


New CoachMe Gold Series!

Click Here to view Genius Revenue Generation Strategies, a complimentary podcast. On this podcast, I will be sharing strategies from the new CoachMe Gold series.

If you have never been a CoachMe Gold member, you owe it to yourself to finally experience the program.

The CoachMe Gold Series is one of the most popular programs we offer.  It helps you gain access to great content monthly that will help you grow your spa and medi spa business.


The CoachMe Expert interviews are now available in a complimentary membership.
Not familiar with CoachMe Expert?  It’s a monthly interview that we conduct with industry experts to help you gain insight, keep up with the latest trends and grow your business.  Register to gain access to a private area where you can download podcasts.

Go ahead and listen to my interview with Alex Thiersch, Attorney and President of the AmSpa Medical Association and ensure that you are not crossing any legal lines and putting your business in harm’s way. 


There are many day spas who are doing treatments they should not be doing. For example, Texas recently passed a new law that prohibits estheticians from performing micro-needling. Also, if you perform medical treatments, some states require that a doctor always be on-site. There are many new laws of which you need to be aware. Listen now and keep your business safe.

Article by Dori Soukup, author, speaker, consultant and founder of InSPAration Management.

Click Here to receive Dori’s book, Spa Business Secrets to Increase Profits.


We would like you to know more about

the team behind MDware!

Adam is the Software QA/Level 2 Tech Support and has been with the company for five years. He enjoys helping both our customers and his fellow teammates when they are in a jam. He is in charge of testing out the software to make sure the new releases are ready for release to customers and provide feedback to the programmers.

In his spare time, Adam enjoys making media content with his friends and playing hockey, baseball and video games. 

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