‘Tis the season for trimming the tree, embracing the holiday spirit and planning celebrations with family and friends! You will love the specials we have for you in this month’s e-zine!

Pearl Harbor Remembrance Day honors the victims of Japan's attack on Pearl Harbor, an American Naval Station in Oahu, Hawaii. On December 21st, the Winter Solstice marks the shortest day and the longest night of the year as the Northern Hemisphere is angled the farthest away from the sun.

December 24th marks the beginning of Hanukkah, a Jewish holiday when the Menorah is lit with 8 ascending candles to match each day that one pure bottle of olive oil lasted in the Holy Temple. Then, we celebrate the birth of Jesus on Christmas Day with family, friends and loved ones.

Finally, Kwanzaa is an African-American cultural festival that lasts from the 26th of December to the 1st of January and it celebrates family, community and heritage.  

Check out all the interesting tips and information in this month’s newsletter! Watch the Tip of the Month video and learn how you can create waiting lists to ensure you never miss out on sales. Discover how you can generate qualified leads by reading the Featured Article and keep up on the latest business trends with the Hot Topics section!

Merry Christmas and a Happy New Year from Blake and the Team!


Create Waiting Lists

Did you know that you can create a waiting list for clients who desire a certain team member that is already booked? Watch this video now and see how easy it is to create a waiting list!


Have you tried mass texting to reach your clients and drive them to your medi spa?


Mass Texting is available for US and Canadian clients!

Mass texting enables you to send text messages to multiple clients on their cellphones using tags such as treatment history, date of visits and other filters. Texting is one of the most effective methods of contacting clients because of most people’s tendency to keep their cellphones close, the availability of SMS in almost all cellphone plans and the ability to read the message at any time.

Please call to inquire about pricing

Contact us at: 1 (800) 798-6199 for more information!


Stop by and see us at the A4M conference – Las Vegas
Dec 9th - 11th, 2016
Learn More


The Amazing Dr. Doris Day Shares Her Anti-Aging Tips


When discussing the ideal skincare routine, Dr. Day stressed the importance of exfoliation and deep cleansing. "Cleansing is the most important step of your routine," Dr. Day said. She explained that it's important to exfoliate without over-stripping the skin. If you've been thinking about introducing a cleansing face brush into your regular routine, Dr. Day strongly recommends it. Read More...


Other Topics:

• Global Aesthetician Shortage has Salons and Spas Worried

Prep Clients for Winter Skin


B2B Relations and Generating Leads

by Dori Soukup


I was invited to speak at a show in Atlanta last month. This was a show that I spoke at many years ago and my assistant committed me without ironing out some important details.  I decided to honor the commitment and go.

My lecture was about Economical Marketing Strategies and one of the main points in my lecture was about how to generate leads.  I wanted to show everyone how to make enticing offers so consumers can opt-in, get their information and start a relationship to help build your list.

I got there early and my lecture was the first lecture of the day.  I found my classroom and put a brochure and a registration form out for people to register so I could do a drawing at the end of my talk.  I was ready.  I left the room for few minutes. When I came back, all the brochures and registration forms were removed from the tables.  I was surprised as to why someone would do that. 

Shortly after, the show organizer came over and said to me, “Oh, you can’t pass out your brochures, you can’t give out registration forms and you can’t collect attendees’ information.

So I said to her, “I would like to do a drawing at the end and give out some of my books and CDs, the way we do that is by having them fill out a form.  You don’t want me to give away prizes?”  Her response to me was “You can, but you can’t use the registration forms, you have to turn them back to us.” Needless to say, I was surprised!

I speak all over the world and the reason I speak is to give value and help the people who come to see us.  I have to tell you this was the first time I ever came across a show director who refused to help their attendees!

I traveled to Atlanta, took a day out of my busy schedule to help their attendees generate leads and she was potentially putting a damper on my plans and goals.  When you enter in Business 2 Business relations, it has to be good for everyone involved.  This was not the case here…

The show director objected to passing out my brochure to tell people about spa business tools to improve their business.  She did not see the value I offer with educational tools. She was closed minded to the entire concept of sharing solutions to help attendees.  The only thing the show producer cared about was that I did not use my forms. She cheated all her attendees of important, valuable information to help them grow their business.  Frankly, I was in shock! 

She told me that if I had read my contract, I would have known that I couldn’t use my forms to collect information.  I speak all over the world and have never had this problem before. So my question to you is, how do you recover from an obstacle?  Do you have a parachute to catch you when you make a mistake or come across people who don’t share your vision?

I do!  I always have a parachute. My parachute was a slide during my presentation that offered attendees 3 gifts. All I had to do was send them to a landing page.  So I gave an example of a landing page which was part of my presentation. 

I informed everyone to go to to claim their gifts.  Of course to claim the gifts, they have to opt-in and give their information.

So in spite of the situation, I was able to accomplish my goals with my parachute, and generate leads to continue helping the attendees who came to see me at the show.

My lesson to you and me is not only should you have a parachute, but you should also make sure your expectations are clearly defined before you commit to a joint venture. Don’t assume.  My classroom was filled with people who loved what I had to say.

They wrote in their reviews that I should have had the whole day, that I should have been the keynote speaker. They loved me and everything I shared with them! 

So what can you do in case you come across an obstacle or people who don’t understand your goals or share your vision? 

You should always be prepared with a parachute, a backup plan and clear expectations. 

Note:  Don’t ever let someone rain on your parade!


Business 2 Business Events

Want to generate more traffic to your Medi Spa or Spa?
Host events with other businesses who cater to the same target market as you.

I had a new client last week on a CoachMe Private Coaching Session.  Michelle seemed very smart. She sounded savvy with marketing, but she is only operating her spa at about 20% capacity.

So asked her what type of marketing strategies she was using. 

She said, “I do social media, comment on them, ask other businesses to mention me and I mention them…”

She was trying, but was coming up short.  So I gave her the following advice:


Approach businesses near you with the idea of co-hosting a special event.  Then, create an event invitation. Send the invitation to your clients and have your co-host send the invitation to their clients. Make sure to have a good call to action to entice them to op-in. Give them a reason to do it by giving them an offer, such as, Receive a gift card with a RSVP.

The offer: Receive a complimentary gift bag! Or receive a $20 gift card!  Register now.  This will entice them to opt-in.  Once they opt-in, both you and your co-host share the leads.  This is a great joint venture you can participate in.  Co-hosting events is a very effective way to generate new clients and strengthen Business 2 Business relations.

Complementary businesses to consider:

  • Fitness
  • Florist
  • Caterer
  • Physician
  • High end clothing store
  • Ballet school
  • Country club
  • Weight loss center

The point here is to start!  Reach out to members of the business community and start building relationships!!


Need help? Check out this month’s CoachMe Genius: Marketing and Sales!


Article by Dori Soukup, author, speaker, consultant and founder of InSPAration Management.

Click Here to receive Dori’s book, Spa Business Secrets to Increase Profits


We would like you to know more about

the Executive Team behind MDware!

Kelly Rajkumar - Marketing Manager 


Kelly Rajkumar is the Marketing Manager at MDware Software. She does all things marketing - social media, website updates, emails and more! 


Kelly is an expert at helping clinics find the right software solution to streamline their businesses and 


maximize profit. She is an avid kickboxer and has been teaching and practicing the sport for over 5 years now. In her spare time, she enjoys exploring her hometown of Toronto, Canada. 

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