May is a very special time of the year. We have many great things planned for you this month!


We start the month off by celebrating Cinco de Mayo, then Teachers Day! There are many great teachers who impact our lives and the lives of our children. To help recognize them this month, we invite you to nominate your children’s favorite teacher for a makeover! Read more about it below.


Then, we celebrate Mother’s Day on the second Sunday in May. Mother's Day is one of my favorite days of the year! Read the article, Go Beyond Flowers This Mother's Day for some great gift ideas! 


Last but certainly not least, on May 30th we celebrate Memorial Day. It is the day dedicated to servicemen and servicewomen who gave their lives for freedom and for our country. It is also a time to remember loved ones who have passed away and to be thankful for all of our blessings.


Check out all the great promotions we have listed below!


From the entire team, enjoy this e-zine and have a happy May!


Give Mom The Gift She'll Love!


Give mom the gift she'll love! Choose one of the following gifts:


  1. Annual Spa Membership with her enjoying a monthly massage, facial or mani/pedi. 
    Receive the 12th month for free!
  2. A $500 gift card – receive $50 for free!
  3. A $250 gift card – receive $25 for free!
  4. Or pick your own gift card amount

Mango May Mother's Day Promotions


Restore your skin to a healthy glow with this unique exfoliating and hydrating treatment using coconut mango and natural cane sugar. Treat your mind, body and spirit with Pure Fiji's blend of exotic oils infused with therapeutic essential oils and mango fruit. This body treatment will help to restore balance and soothe the mind and body while moisturizing and replenishing the skin with much needed nutrients. A combination of massage techniques is used to relieve muscle tension and restore harmony and inner peace.


Mango Body Treatment      $225


Revive your hands with the magic touch of the islands. Includes a sugar rub and warm body butter masque for silky smooth hands.

Save your soles with this popular ritual. Indulge in a coconut sugar rub and foot massage followed by a warm body butter masque.


Mango Spa Mani/Spa Pedi      $110

Nominate Your Child's Teacher

To Win A Makeover!


Go to Avenue Apothecary & Spa Facebook and submit your entry!

Take a picture with your child's teacher and post it on Facebook. Tell us why you like her or him so much and why you are nominating them.


The Winner will be announced in Next Month's Newsletter!

Winner will receive:

1.    Facial

2.    Makeup Application

3.    They will be featured in the next E-News


Good luck! Don’t delay - do it today!


Arctic Berry Peptide Facial

What if you could target aging and hyperpigmentation as well as rosacea, sensitive and acne-prone skin in just 3 steps?

Now you can do all that and awaken your skin's inner beauty with the Arctic Berry Peel & Peptide Illuminating System from Eminence Organic Skin Care. Transformation begins with an active exfoliation from the Enzyme Exfoliant, followed by the Pro Advanced Peel Activator MA20 (multi-acid 20%) which is a naturally derived activating peel. 


Each of these products work together in harmony with the exclusive Peptide Radiance Cream to reveal the skin's true luminosity. Featured in this collection is an exquisite blend of arctic berries, lingonberry seed oil and hibiscus seed extract that targets all skin concerns to give skin a new lease on life. It's your time to discover smooth, even and luminous skin!

For optimum results, four professional treatments are recommended over a sixteen week period, in combination with the Arctic Berry Peel & Peptide Illuminating System at-home kit. Incredible results are seen in just 4 weeks:


• Restores radiance 80%

• Reduces fine lines and wrinkles 80%

• Reduces dark spots 80%

• Improves dullness 100%


Reserve an Arctic Berry Peptide Facial and receive the Home Care Recipe & samples for free!


Arctic Berry Peptide Facial      $155


Keep your skin radiant in between spa treatments with this innovative three-step peel and peptide system which awakens the skin’s natural inner beauty using an exquisite blend of arctic berries, lingonberry seed oil and hibiscus seed extract.

Arctic Berry Peel & Peptide Illuminating System      $135.99


Total Relaxation & Pampering!

"While I have stayed at The Avenue Inn several times over the years, this is my first time to the spa. I booked a 60-minute massage without looking at the menu and was able to get an appointment later that day. I arrived a bit before my scheduled time and was brought to a lounge area where they offered tea, water, and champagne and had a very relaxing quiet space where I filled out a one-page form about my health and needs. My massage therapist soon arrived, guided me to a room and asked me questions about what I do, my concerns, what type of pressure, I like, etc. I was offered some add-on packages, since I was dealing with sinus issues I went with the headache treatment ($15 additional) and one concentrating on feet (another $15). The room was cozy - not too warm, dim lights, and the table was heated. The massage was by far the best one I have ever had. She applied the perfect level of pressure, wasn't too chatty but asked questions to ensure I was having a good experience, was respectful and positive. After, she waited outside the door for me with a glass of water and a heated shoulder wrap & then she walked me around the retail space showing what she used and suggested I try (no hard sales pressure, it felt more informative). I was allowed to relax in the lounge area after for as long as I wished, and again was offered tea, water, and champagne. The whole experience was relaxing, I felt pampered, and cared for. This will NOT be my last visit!"


- Reviewed by jetsettinallie (Trip Advisor)


Luxury Weekend!

"My wife and I came here as part of our weekend away and I have to say that this place is among the best spas that we have ever come to! We had a couples massage and several other treatments over the weekend. Every staff member, from the front of the store to the therapists were experienced, attentive and really nice. If you're anywhere near Rehoboth, I would highly recommend Avenue Apothecary!"

- Reviewed by Daniel J (Trip Advisor)


Great Ahh Massage! 5 stars

"I love a deep tissue massage after a long week of working & working out. Unfortunately, the massage therapist I loved was not available to do my massage. The front desk personnel suggested that I try Abigail. Hesitantly, I agreed. It was a great experience! She constantly asked if the pressure was ok, she snuggled my feet into warm booties & listened intently to the areas of need that I wanted her to work on for my aching body. Abigail was pleasant, professional and easy to talk to. I felt great! refreshed is a better word, when I left. I would recommend Abigail if you are looking for deep tissue work. I'm sure she is great w/ Swedish as well. The owners are always so nice when I walk in."

- Reviewed by Maryellen M (Trip Advisor)




It only happens once a year!


Purchase any 2 full-size Eminence Organics products and receive a FREE full size Booster Serum!



Bright Skin - Lighten & Brighten

Calm Skin - Reduce Redness

Clear Skin - Fight Acne

Firm Skin - Hydrate & Tighten


While supplies last, limited quantity.

Gift Ideas for Mother's Day


Moms are always taking care of their children, loved ones and family members. Rarely, they do things for themselves. If you don’t know what to get mom, this article will help! The best part is that most of this is available right in our own Apothecary Boutique.

•  A Stay-Healthy Gift: You can give her the gift of Health and Wellness by filling a gift box with a spa certificate for a deep relaxation massage, a bottle of vitamins or supplements, a healthy eating recipe book, a package of herbal tea and a Yoga DVD.

• The Beauty Bundle: You can fill an attractive gift box with Jane Iredale cosmetics, a gift certificate for an Organic facial, manicure and pedicure, relaxing lavender herbal bath, a bottle of energizing citrus body spray, Neuma - a top rated organic hair care system and a set of luxurious organic cotton or bamboo sheets.


•  Fitness Tote Bag: Make sure she has a place for all of her exercise items by giving her a sleek fitness tote. Inside, you can put a yoga mat, a cooling headband, a certificate for a trial gym membership, an easy-grip thermal water bottle and an iPod with a comfortable pair of ear buds so she can rock out to her favorite tunes while working up a sweat.


•  Time With You: Going out for Tea Time at a nearby hotel and enjoying an afternoon together is ideal.  Finish the day by visiting Avenue Apothecary & Spa for a great spa experience!

Whatever gifts you decide to choose for the wonderful mom in your life this Mother's Day, giving her the gift of Health and Wellness will help her look and feel beautiful while letting her know you care!


Purchase any 2 full-size Kneipp Products and receive a FREE GIFT SET!


While supplies last, limited quantity. Call to order: (302) 227-5649


Back in the 19th century, nestled deep in the heart of Germany, Sebastian Kneipp (1821-1897), a naturopath and priest, cured himself of a severe case of tuberculosis using the very nature around him, combined with cold and hot water therapies (hydrotherapy). At that time, the disease was usually fatal, but Kneipp came across an eighteenth-century book about hydrotherapy that inspired him to immerse himself several times a week in the icy Danube River. These brief exposures to cold water seemed to bolster his immune system, sending his disease into remission.


Miraculously cured, he began his quest to provide all people a simple plan to improve and maintain good health with the healing powers of water combined with plants and herbs. Sebastian was famously known as a healer. Thousands of people visited him in the foothills of the German Alps to learn his naturopathic methods and to be "cured".


Sebastian Kneipp became friends and close partners with a Würzburg pharmacist who shared his conviction using naturopathic medicine and healing remedies. Using only natural plant essences and pure ingredients as a base, they created the formulas that still live on today in an extensive range of bath and body treatments, now with an international cult following.


Kneipp®- made in Germany, with caring and holistic methods.


Renewal For The Mind & Body


In our busy lives filled with work and family obligations as well as daily stressors, it is easy for us to forget to take the time to renew our bodies and our minds. But, renew them we must! This is the key to restoring and maintaining the balance of our physical, mental and emotional well-being.


“Every day brings a choice: to practice stress or to practice peace.”
~Joan Borysenko


Without continuous renewal of these three aspects on a regular basis, you will eventually succumb to the negative reactions caused by stress: anxiety, anger, disappointment, regret and feeling overwhelmed. The proven way of reversing this is to begin incorporating de-stressing activities and mindsets into your daily life.


  • Revitalize - Disconnect yourself from all electronic devices and distractions. Schedule blocks of time to relax your mind and your body. Take a peaceful walk outside and breathe in the fresh air, meditate in a quiet room in your house or do a relaxing activity that makes you feel happy. 
  • Appreciation - Take a few minutes each day to remind yourself how much you appreciate (and are grateful for) the positive things in your life. Declare to yourself how you have the spiritual and emotional strength to overcome obstacles or stressors you encounter in your daily life - believe the affirmations that you make. 
  • Laughter - Be sure to incorporate humor and silliness into your life as much as possible! Studies show when a person laughs and is experiencing true joy, their body releases oxytocin - a hormone that neutralizes the effect that the stress hormone cortisol has on the body and mind. Watching comedies, talking with people who make you laugh or reading a funny book are good ways to get you laughing and smiling!


Thought processes and activities that renew are very beneficial to your mental, physical and emotional well-being. It is important to take care of yourself so you can enjoy life to it's fullest while equipping yourself to handle any curve balls that life throws your way.


Need help? Contact Avenue Apothecary & Spa  today to help you live a more balanced life.



See you soon at Avenue Apothecary & Spa!


110A Rehoboth Ave, Rehoboth Beach, DE 19971
Phone: 302.227.5649 |


Spa Hours
Mon - 10am to 7pm | Tues - 10am to 6pm | Wed - 10am to 5pm | Thurs - 10am to 7pm
Fri - 10am to 9pm | Sat - 9am to 9pm | Sunday 10am to 7pm